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FC Barcelona has an opening date for its temporary club museum. The ice rink, next to the Palau Blaugrana, is being completely refurbished and if all goes to plan, what's called the Barça Immersive Tour will open to the public on Wednesday 7 June and will remain at the site until the new Spotify Camp Nou is complete in November 2024, in time for the club's 125th anniversary celebrations. Fans can start planning visits now, and tickets can be purchased via the official club website.
The 2,400 m2 facility is to be divided into different zones that will replace the Stadium Tour & Museum. It is being developed in association with Mediapro Exhibitions, which specialises in the development of museums and exhibitions, and which supported the redesign of the current museum in 2010.
The concept around which it is based is that of ‘Més que un Club’, reflecting the universal outlook of FC Barcelona. It features a circular main hall on two levels, the jewel of the museum with a huge 6x78 metre audiovisual projection. Together with the attractions, it amounts a thrilling 100% Barça experience, including the use of virtual reality to give fans an amazing idea of what the finished stadium is going to look and feel like.
Pilot project and groundbreaking technology
Much of the facility is serving as a pilot project for the advanced technologies and entertainments that will be appearing in the definitive museum, with virtual reality, immersive activities and holograms being used to explain club history and keep visitors a fun, interactive experience. The aim is also to showcase modernity and innovation, while also ensuring the continuation of one of the most important sources of revenue at the club.
The current museum is not only of historical, but also economic value. Before the pandemic it was getting 1.8 million visitors a year, more than any other museum in Catalonia, and numbers are finally returning to those kinds of levels.
Mediapro Exhibitions are the perfect partners on this new journey. No other company has more experience of such projects, having worked in Europe, America and Asia on venues that are visited by over 10 million people a year. It is currently developing projects for FIFA and Manchester City and in the past has worked with the likes of Atlético Madrid and Athletic Club.
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